• AMD microchips were out-performing Intel to become for the chip of choice that powered Google data-centres, X (formerly Twitter), Xbox and Sony Playstation. Xbox allowed us the blueprints of the Xbox Series X and with the help of The Mill London and a re-record of the Frank Sinatra classic 'Under my skin' we created a hypnotic film that showed the Xbox Series X console magically deconstruct with perfect symmetry to reveal a glowing AMD processor at its very heart. We launched the film during the Game Awards' live stream event to an audience of over 83 million gamers worldwide. The perfect time and place to position AMD as a leader at the core of the gaming, not to mention helping to increase AMD market share over Intel from 14% to 26%.

  • AMD - To capitalise on the success of the AMD microchip technology we created 'Ready': a new brand platform that would allow us to shout about the cutting-edge innovation and famous brand partnerships to persuade IT managers to switch up from Intel.

    To capitalise on the success of the AMD microchip technology we created 'Ready': a new brand platform that would allow us to shout about the cutting-edge innovation and famous brand partnerships to persuade IT managers to switch up from Intel.

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  • AMD - A hardback book packed with powerful arguments to DM the IT managers most reluctant to switch from Intel.

    A hardback book packed with powerful arguments to DM the IT managers most reluctant to switch from Intel.

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  • AMD
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  • This 60" commercial was created on a shoestring to target the most intransigent CIO's and IT managers, encouraging them to switch to AMD powered EPYC servers.

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