AMD

AMD microchips were out-performing Intel and were now the chip powering Google data-centres, Xbox and Sony Playstation. But nobody knew. With the help of The Mill London and a re-record of the Frank Sinatra classic 'Under my skin' we created a hypnotic film that launched during the Game Awards' live stream event to an audience of over 83 million gamers worldwide, helping to tell the AMD story and increase market share over Intel from 14% to 26%.